[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text css="" text_direction="default"]In 1983 the J. Paul Getty Museum spent just under ten million dollars on an ancient Greek kouros after fourteen months of scientific testing that came back clean. Then four separate art historians took one look and each felt, without being able to say why, that something was wrong. They were right, and it took years to prove what they had known in seconds. This piece is about the mechanism behind that, subconscious pattern recognition, the same one that lets a fire lieutenant order his crew out of a collapsing building and lets a psychologist predict with ninety five percent accuracy whether a marriage will survive fifteen years, just from watching a couple argue about a dog for an hour. It is not a shortcut. It is a more sophisticated kind of processing than conscious analysis alone. This is where the series turns towards the body itself, starting with interoception. Read the full piece on Substack.[/vc_column_text][/vc_column][/vc_row]
https://liviabernardini.substack.com/p/from-love-to-death-why-your-brain[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text css="" text_direction="default"]In 1957 two engineers sealed two shower curtains together trying to invent textured wallpaper. Nobody wanted the wallpaper, but one of them noticed the trapped air bubbles were doing something more interesting than decorating a wall. That accident became bubble wrap, arguably the most soothing thing to fidget with in history. This piece is about the moments people call luck, vision or madness that are actually something far more ordinary and far more trainable, an intuitive signal followed before the evidence existed to justify it. I go through Airbnb, a fire lieutenant who evacuated a building seconds before the floor collapsed, and James Dyson's 5,127 prototypes, and make the case that none of it was luck. It sets up the next piece on why your brain knows before you do. Read the full piece on Substack.[/vc_column_text][/vc_column][/vc_row]
https://liviabernardini.substack.com/p/they-called-it-luck-they-called-it[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text css="" text_direction="default"]I still remember pitching this idea to a room full of engineers at Ferrari and watching a few of them physically lean back, like intuition was a word that didn't belong in a technical briefing. That reaction is basically the whole reason this publication exists. I have spent years working inside places like Yamaha, McKinsey, BT, L'Oreal and Barclays, and the pattern is always the same: the people making the sharpest calls under pressure are quietly using something they were taught to leave at the door, and nobody in the room is naming it. Antonio Damasio's work on somatic markers gave me the language for what I was watching, the idea that your body registers a decision as right or wrong before your conscious mind catches up. This is not a woo woo argument, it is a case for treating intuition as data, gathered through years of pattern recognition your brain never bothered to explain to you. If you want to see what that looks like in practice, the first proper case study in this series is the story of the decision everyone called luck. Read the full piece on Substack.[/vc_column_text][/vc_column][/vc_row]
https://liviabernardini.substack.com/p/what-if-the-thing-you-were-told-toCommentaires récents
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