[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text css="" text_direction="default"]Before a climber takes the first move on a new wall, they stand at the base and plan the whole route in their head. The plan is always incomplete, because the wall only shares the rest once you are actually on it. This piece is about saliency detection, that same mechanism at work in your brain, the reticular activating system quietly deciding what gets through to your awareness before you have consciously noticed anything at all. I tell the story of a stalled project where my own expert team had stopped reading the wall, and how asking AI a question I had already decided the answer to gave me back a completely different, and correct, read on the problem. It ends with a dandelion I nearly walked straight past, and what changed so that I did not. This connects directly to saliency detection and what some people see in a room that others miss entirely. Read the full piece on Substack.[/vc_column_text][/vc_column][/vc_row]
https://liviabernardini.substack.com/p/the-filter-nobody-told-you-about[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text css="" text_direction="default"]I lived in Japan in my twenties and I have never quite stopped thinking about the quality of attention I encountered there, the willingness to sense a room before speaking in it. This piece traces that back to interoception, the body's own sense of itself, starting with your enteric nervous system, roughly five hundred million neurons lining your gut that process your environment largely independently of your brain. I tell the story of Make Waves, the Yamaha pitch where my stomach did a very specific flip the moment I heard the winning idea, before a single piece of research had been commissioned, and what that instinct got right and where the research still mattered. It also covers a simple journaling practice for training your interoception properly. It connects directly to why your brain decides what you notice before you do. Read the full piece on Substack.[/vc_column_text][/vc_column][/vc_row]
https://liviabernardini.substack.com/p/your-body-talks-maybe-you-should[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text css="" text_direction="default"]I once told an HR department, with a straight face, that my heart had skipped a beat five minutes into interviewing a candidate and stayed that way until she left the room, and that this was how I knew she was the right hire. It did not go down well. I was right about her anyway, and about the other two candidates I fought for the same way. This piece is the science behind that feeling, including heart rate variability, starting with Antoine Bechara's Iowa Gambling Task, where people's skin was registering stress around a rigged deck of cards roughly eighty draws before their conscious mind caught up, and moving into what separates the best traders on a Goldman Sachs floor from the ones with the fancier degrees. It connects straight to heart rate variability and why your gut and your vagus nerve have been working things out in every meeting you have ever attended. Read the full piece on Substack.[/vc_column_text][/vc_column][/vc_row]
https://liviabernardini.substack.com/p/follow-your-heart-but-dont-tell-hr[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text css="" text_direction="default"]There is a Mark Twain line I have used in more boardrooms than I can count: it is not what you do not know that gets you into trouble, it is what you know for certain that just is not so. This piece is about expertise as a double edged sword, starting with a 1940s study where chess grandmasters could reconstruct a board from memory almost perfectly while novices could barely place a handful of pieces, and moving to the Einstellung effect, the well documented way a brain that has already found a working pattern simply stops looking for a better one, even a much simpler one sitting right there. I also tell the story of landing the Fiat 500 relaunch without knowing what the word fleet meant, and how that naivety became the actual asset. It pairs naturally with the discipline of holding your opinions as hypotheses. Read the full piece on Substack.[/vc_column_text][/vc_column][/vc_row]
https://liviabernardini.substack.com/p/know-too-much-see-too-little[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text css="" text_direction="default"]In 1983 the J. Paul Getty Museum spent just under ten million dollars on an ancient Greek kouros after fourteen months of scientific testing that came back clean. Then four separate art historians took one look and each felt, without being able to say why, that something was wrong. They were right, and it took years to prove what they had known in seconds. This piece is about the mechanism behind that, subconscious pattern recognition, the same one that lets a fire lieutenant order his crew out of a collapsing building and lets a psychologist predict with ninety five percent accuracy whether a marriage will survive fifteen years, just from watching a couple argue about a dog for an hour. It is not a shortcut. It is a more sophisticated kind of processing than conscious analysis alone. This is where the series turns towards the body itself, starting with interoception. Read the full piece on Substack.[/vc_column_text][/vc_column][/vc_row]
https://liviabernardini.substack.com/p/from-love-to-death-why-your-brain[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text css="" text_direction="default"]In 1957 two engineers sealed two shower curtains together trying to invent textured wallpaper. Nobody wanted the wallpaper, but one of them noticed the trapped air bubbles were doing something more interesting than decorating a wall. That accident became bubble wrap, arguably the most soothing thing to fidget with in history. This piece is about the moments people call luck, vision or madness that are actually something far more ordinary and far more trainable, an intuitive signal followed before the evidence existed to justify it. I go through Airbnb, a fire lieutenant who evacuated a building seconds before the floor collapsed, and James Dyson's 5,127 prototypes, and make the case that none of it was luck. It sets up the next piece on why your brain knows before you do. Read the full piece on Substack.[/vc_column_text][/vc_column][/vc_row]
https://liviabernardini.substack.com/p/they-called-it-luck-they-called-it[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text css="" text_direction="default"]I still remember pitching this idea to a room full of engineers at Ferrari and watching a few of them physically lean back, like intuition was a word that didn't belong in a technical briefing. That reaction is basically the whole reason this publication exists. I have spent years working inside places like Yamaha, McKinsey, BT, L'Oreal and Barclays, and the pattern is always the same: the people making the sharpest calls under pressure are quietly using something they were taught to leave at the door, and nobody in the room is naming it. Antonio Damasio's work on somatic markers gave me the language for what I was watching, the idea that your body registers a decision as right or wrong before your conscious mind catches up. This is not a woo woo argument, it is a case for treating intuition as data, gathered through years of pattern recognition your brain never bothered to explain to you. If you want to see what that looks like in practice, the first proper case study in this series is the story of the decision everyone called luck. Read the full piece on Substack.[/vc_column_text][/vc_column][/vc_row]
https://liviabernardini.substack.com/p/what-if-the-thing-you-were-told-toCommentaires récents
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